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If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]

If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]

by Amplitude Marketing | Jun 4, 2024 | Digital Marketing

Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer. Statistically speaking, you probably also consider yourself a “content creator,” at...
Adapting to the New Era of Search: SEO Changes in 2024

Adapting to the New Era of Search: SEO Changes in 2024

by Amplitude Marketing | Jun 4, 2024 | Digital Marketing

The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content. But what I love most about all these changes is that there’s finally a laser...

Crush Your Pitch With This Investor’s Proven Strategies

by Amplitude Marketing | Jun 4, 2024 | Digital Marketing

Elly Truesdellleft her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly’s expert advice to nail...
Instagram tests unskippable video ads in main feed

Instagram tests unskippable video ads in main feed

by Amplitude Marketing | Jun 4, 2024 | SEO

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who find forced viewing intrusive....
Google won’t index sites that do not work on mobile devices after July 5

Google won’t index sites that do not work on mobile devices after July 5

by Amplitude Marketing | Jun 4, 2024 | SEO

We thought Google’s mobile-first indexing initiative, which started in 2016, was completed last October. But it won’t really be fully done until after July 5. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile...
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