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How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)

How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)

by Amplitude Marketing | Jan 24, 2026 | Digital Marketing

HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on...

What is ChatGPT Atlas? — Whiteboard Friday

by Amplitude Marketing | Jan 24, 2026 | SEO

What is ChatGPT’s Atlas? Charlie Marchant explains OpenAI’s new AI-powered browser, its “Agent Mode” capabilities, and the pros and cons of using it.
How to ace B2B brand storytelling through thought leadership

How to ace B2B brand storytelling through thought leadership

by Amplitude Marketing | Jan 23, 2026 | Social Media

All too often, B2B brands treat social like a digital billboard for product features, data points and competitor comparisons, falling into the misconception that creative storytelling is solely for B2C brands. Hence the perception that B2B brands are “boring” on...
Building a Reddit marketing strategy: Lessons from Sprout Social’s team

Building a Reddit marketing strategy: Lessons from Sprout Social’s team

by Amplitude Marketing | Jan 23, 2026 | Social Media

With over 116 million daily active users, Reddit is a network brands can’t afford to ignore. More than half of global social media users plan to spend more time on community-driven platforms like Reddit in the near term, according to Sprout Social’s Q2 2025 Pulse...

If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray

by Amplitude Marketing | Jan 23, 2026 | SEO

Overwhelmed by AI search disrupting SEO? Lily Ray shares smart strategies to boost visibility, measure success, and thrive in 2026’s evolving search landscape.
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