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A guide to Google Ads for regulated and sensitive categories

A guide to Google Ads for regulated and sensitive categories

by Amplitude Marketing | Jun 28, 2024 | SEO

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads...
Multinational SEO vs. multilingual SEO: What’s the difference?

Multinational SEO vs. multilingual SEO: What’s the difference?

by Amplitude Marketing | Jun 28, 2024 | SEO

On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites.  Despite their similarities, multinational and multilingual SEO have key differences. Understanding these differences lets you create effective...
Reimagining search in the AI era: Insights from ex-Bing Search director

Reimagining search in the AI era: Insights from ex-Bing Search director

by Amplitude Marketing | Jun 28, 2024 | SEO

I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz. This assessment had nothing to do with Google Search in 2024. Rather, he was talking about Google in 2010. This was a time when Google was loved despite only answering one in...
Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

by Amplitude Marketing | Jun 28, 2024 | SEO

On June 12 and 13, 2024,  Emarsys went live with the Omnichannel and AI Masterclass, a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it...

Apple’s 30% Fee for Facebook and IG Ads Expands to More Regions

by Amplitude Marketing | Jun 27, 2024 | Social Media

If you’re buying Facebook or IG ads on iOS, you’re going to be paying more.
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