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New Data Suggests that X is Still Far From Profitability

by Amplitude Marketing | Jul 28, 2024 | Social Media

New internal insights on X’s financial performance highlight the dire state of the app.

X Has Added a New Setting to Opt Out of it Using Your Data to Train Grok

by Amplitude Marketing | Jul 28, 2024 | Social Media

X quietly added a new setting on data permissions for Grok, and opted users in by default,

Snapchat Adds New AR Experiences for the 2024 Olympics

by Amplitude Marketing | Jul 27, 2024 | Social Media

A range of new activations to help Snapchatters cheer on their nation.
Understanding the Impact of Google Consent Mode For Your Business in 2024

Understanding the Impact of Google Consent Mode For Your Business in 2024

by Amplitude Marketing | Jul 27, 2024 | Digital Marketing

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate...
Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]

Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]

by Amplitude Marketing | Jul 27, 2024 | Digital Marketing

Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service. I’m sure you can relate, too! This happens because...
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