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Buyer Intent Keywords Convert Better. Here’s How to Find Them

by Amplitude Marketing | Jul 31, 2024 | SEO

Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too. Using buyer keywords for content optimization or advertising helps you reach...

SEO Automation Tools: My 10 Favorites to Boost Productivity

by Amplitude Marketing | Jul 31, 2024 | SEO

Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff that really matters, like improving your SEO strategy. Below are…Read more ›

I Asked 26 Marketers for Their Best Marketing Books. Here’s What They Recommend

by Amplitude Marketing | Jul 31, 2024 | SEO

To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015 Recommended by: Joshua Hardwick Here’s why Joshua recommends this...
Data: How often Google mixes ads into organic results

Data: How often Google mixes ads into organic results

by Amplitude Marketing | Jul 31, 2024 | SEO

Google is experimenting with new ad placements in search results, but the frequency remains low. Here’s what you need to know: By the numbers. As shared by Mordy Oberstein, head of SEO brand at Wix: 0.31% of desktop SERPs have ads mixed into organic results 0.01% of...
Perplexity launches ad revenue sharing program for publishers

Perplexity launches ad revenue sharing program for publishers

by Amplitude Marketing | Jul 31, 2024 | SEO

Perplexity, the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies. This move signals a shift in how AI companies are approaching content partnerships, potentially setting...
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