by Amplitude Marketing | Aug 6, 2024 | Digital Marketing
Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their...
by Amplitude Marketing | Aug 6, 2024 | SEO
The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “Embrace...
by Amplitude Marketing | Aug 6, 2024 | SEO
A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Why it matters. This is the first major decision in a wave of tech monopoly cases brought by the U.S....
by Amplitude Marketing | Aug 6, 2024 | SEO
A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions...
by Amplitude Marketing | Aug 6, 2024 | SEO
Google is phasing out an older version of its Structured Data Files (SDF) format used in Display & Video 360, its enterprise-level advertising platform. Why we care. This change affects advertisers and partners using SDF v6, requiring them to migrate to newer...