by Amplitude Marketing | Aug 10, 2024 | SEO
Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization. With the rise of LLMs as an alternative to traditional search, we’re also witnessing huge disruption to...
by Amplitude Marketing | Aug 10, 2024 | SEO
When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the...
by Amplitude Marketing | Aug 9, 2024 | Social Media
Are you a Feed-commitment-phobe? Do you love stickers and gifs? Or perhaps you’re just a super savvy and charming marketing professional or content creator. Either way, Instagram Stories are most definitely for you. Instagram Stories have all kinds of built-in tools...
![9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]](https://amplitudemktg.com/wp-content/uploads/2024/08/6ba52ce7-bb69-4b63-965b-4ea21ba905da.png)
by Amplitude Marketing | Aug 9, 2024 | Digital Marketing
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives...
by Amplitude Marketing | Aug 9, 2024 | SEO
Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews(): Generates shareable ad preview URLs for enabled and paused asset...
