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How search query length is shifting in the LLM era: Insights for brands

How search query length is shifting in the LLM era: Insights for brands

by Amplitude Marketing | Aug 23, 2024 | SEO

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full...
7 ways to segment Performance Max and Shopping campaigns

7 ways to segment Performance Max and Shopping campaigns

by Amplitude Marketing | Aug 23, 2024 | SEO

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives.  This article explores the advantages and...

LinkedIn Launches In-Feed Video Carousels

by Amplitude Marketing | Aug 22, 2024 | Social Media

A new way to drive video engagement in the app.
Facebook Boosted Posts: Expert Tips for Great Results [2024]

Facebook Boosted Posts: Expert Tips for Great Results [2024]

by Amplitude Marketing | Aug 22, 2024 | Social Media

It’s 2013. You sit down and craft a new post for your client’s Facebook Page. As you’re rewatching NSYNC at the VMAs, you take a sip of your nonfat caramel macchiato and check your Facebook analytics. Half your followers have seen it and it has 100,000 impressions...

Threads Adds Custom Feeds, ‘Media’ Tab on Profiles

by Amplitude Marketing | Aug 22, 2024 | Social Media

New Twitter-like updates for Threads.
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