by Amplitude Marketing | Sep 4, 2024 | SEO
Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ranking movement and changes to the overall Google Search results. As...
by Amplitude Marketing | Sep 4, 2024 | SEO
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to better align their full marketing...
by Amplitude Marketing | Sep 4, 2024 | SEO
Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of ad accounts, making it a rare find. Why we care:...
by Amplitude Marketing | Sep 4, 2024 | SEO
Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient,...
by Amplitude Marketing | Sep 4, 2024 | SEO
Since ChatGPT came on the scene in late 2022, PPC marketers have a new way of using artificial intelligence. We use AI-powered platforms like ad engines, third-party management tools and copywriting software daily. With generative AI tools like ChatGPT, you can use...
