by Amplitude Marketing | Sep 6, 2024 | SEO
Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works...
by Amplitude Marketing | Sep 6, 2024 | SEO
Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without SEO. Improving the collaboration and communication between SEO and editorial teams can help boost your site’s rankings, traffic and user engagement....
by Amplitude Marketing | Sep 6, 2024 | SEO
Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update rollout wraps, we can expect some winners and some losers, but why? Tom Capper digs into the data and reveals the surprising...
by Amplitude Marketing | Sep 6, 2024 | Social Media
Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes is harder to find...
by Amplitude Marketing | Sep 6, 2024 | Social Media
Your engagement rate is one of the most important metrics for tracking your social media performance. It can reveal audience preferences, guide your content strategy, and help you prove the value of your social marketing work to the people who control the corporate...