by Amplitude Marketing | Nov 2, 2026 | Social Media
The company may be losing its stronghold on discovery as more users turn to tools such as ChatGPT and Claude for answers.
by Amplitude Marketing | Nov 2, 2026 | Social Media
The company’s U.S. weekly active count was down in the third quarter and search referral traffic saw a significant dropoff, although revenue rose more than 50%.
by Amplitude Marketing | Nov 2, 2026 | Social Media
Key takeawaysFacebook analytics tools track organic and paid performance across metrics like reach, engagement rate, conversions, and audience demographics, giving you a clearer picture than Meta’s native reporting alone.The strongest tools combine cross-platform...
by Amplitude Marketing | Nov 2, 2026 | Social Media
Key takeawaysUTM parameters are short text codes added to URLs that tell analytics tools exactly where your traffic came from, which campaign drove it, and what content was clicked.You can create UTM links inside Hootsuite Social OS or with Google’s free Campaign URL...
by Amplitude Marketing | Nov 2, 2026 | Social Media
“It’s just posting content.” Social media managers hear it all the time, and it never gets less eye roll-y. In reality, most social media work happens long before (and after) anything goes live. This guide breaks it all down, plus how to divvy up your social media...
