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Tracking AI Overviews: What the data actually shows

Tracking AI Overviews: What the data actually shows

by Amplitude Marketing | Oct 14, 2026 | Digital Marketing

AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers questions directly on the results page, meaning brands are either...
Claude skills vs. plugins vs. MCP connectors: A simple guide

Claude skills vs. plugins vs. MCP connectors: A simple guide

by Amplitude Marketing | Oct 14, 2026 | Digital Marketing

If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone. The names sound similar, and people often use them interchangeably in casual conversation even though they do distinct jobs....

Snap reports on Snap Map data for brands

by Amplitude Marketing | Oct 14, 2026 | Social Media

The company said that the discovery tool can help drive engagement but noted that most users still turn to Google Maps for location information.

TikTok Shop offers U.K. merchants more engagement tools

by Amplitude Marketing | Oct 14, 2026 | Social Media

The platform has added group deals, new auction functions and an easy way to create shoppable carousels.

WhatsApp provides chat guest links for non-users

by Amplitude Marketing | Oct 14, 2026 | Social Media

The new feature lets hosts send out chat invitations to anyone on or off the app, although guests will have limited usage options on calls.
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