by Amplitude Marketing | Sep 3, 2026 | Social Media
Key takeawaysSocial media monitoring tools track brand mentions, competitor activity, and audience sentiment across social platforms and the wider web in real time.The best social media monitoring tools combine broad platform coverage, fast alerts, accurate sentiment...
by Amplitude Marketing | Sep 3, 2026 | Social Media
Key takeawaysA social media target audience is the specific group of people most likely to engage with your brand on social, defined by demographics, interests, behaviors, and stage in the customer journey.Your social media audience is not the same as your target...
by Amplitude Marketing | Sep 3, 2026 | Social Media
Using AI involves a surprising amount of copying and pasting. You pull numbers from a dashboard, drop them into a chat, and then ask your question. An MCP (or Model Context Protocol) cuts out those extra steps, helping social marketers work with AI in a way that...
by Amplitude Marketing | Sep 2, 2026 | Digital Marketing
Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain rating — has become a new game that doesn’t play by the same rules. But the brands showing up inside AI...
![Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]](https://amplitudemktg.com/wp-content/uploads/2026/09/9dd5e54b-fbef-4dd0-bc44-1689feb1ea18.png)
by Amplitude Marketing | Sep 2, 2026 | Digital Marketing
Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could cite for a project, the source list would look like this: Gartner, McKinsey, peer-reviewed paper, then … John Smith on...
