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How to manage multiple social media accounts in 2026

How to manage multiple social media accounts in 2026

by Amplitude Marketing | Sep 16, 2026 | Social Media

Key takeawaysEvery account needs a clear purpose. Assign each profile a defined audience, goal, and call to action so you avoid overlap and duplicate work.Centralize your work in one system. A social operating system like Hootsuite Social OS connects planning,...

Snap launches AR Specs

by Amplitude Marketing | Sep 16, 2026 | Social Media

The glasses cost nearly $2,200 and feature a 51-degree field of view, while questions linger about consumer enthusiasm for the product.
Social media measurement in 2026: Metrics & tools

Social media measurement in 2026: Metrics & tools

by Amplitude Marketing | Sep 16, 2026 | Social Media

Key takeawaysSocial media measurement is the process of tracking metrics like engagement, reach, conversions, and sentiment to evaluate how social activity supports business goals.The right metrics depend on your objectives, but engagement rate, conversion rate,...
How to break through social media saturation in a world of overwhelm

How to break through social media saturation in a world of overwhelm

by Amplitude Marketing | Sep 16, 2026 | Social Media

It’s time to pull the ripcord on creating content for content’s sake. We hear the same sentiment again and again (and again): social media saturation is leaving audiences overwhelmed and social media professionals burnt out. Like the number of tabs open in my Chrome...
Enterprise email marketing shortfalls and the upmarket features to avoid them

Enterprise email marketing shortfalls and the upmarket features to avoid them

by Amplitude Marketing | Sep 15, 2026 | Digital Marketing

Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and mid-market teams, doing the basics well is rarely where performance stalls. The gap shows up later —...
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