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Brand tracking tools for scaling companies

Brand tracking tools for scaling companies

by Amplitude Marketing | Aug 5, 2026 | Digital Marketing

Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also reveals AI share of voice and what you should improve to be cited more by LLMs. However, as...
Scrunch vs. Peec AI: Which tool fits your AEO strategy? [2026]

Scrunch vs. Peec AI: Which tool fits your AEO strategy? [2026]

by Amplitude Marketing | Aug 5, 2026 | Digital Marketing

If you’re comparing Scrunch versus Peec AI, you need to know your buyers are already forming opinions about your brand in answer engines like ChatGPT, Perplexity, and Google AI Mode before they ever reach your website. Furthermore, if you don’t know how your brand...
Omnichannel customer service: What it is and how to do it

Omnichannel customer service: What it is and how to do it

by Amplitude Marketing | Aug 5, 2026 | Digital Marketing

In today’s digital world, customers want to access support quickly via their preferred communication channel. In response, more companies are looking to deliver seamless, personalized support experiences via omnichannel customer service models. Omnichannel customer...
CRM change management: A practical guide for leaders

CRM change management: A practical guide for leaders

by Amplitude Marketing | Aug 5, 2026 | Digital Marketing

CRM projects don’t fail at the technical level — they fail because the people expected to use the system never bought in, the training was too generic to stick, and nobody owned adoption after go-live. The result is a CRM that costs money to maintain but doesn’t...

Announcing the First Batch of Speakers for Mozcon London 2026

by Amplitude Marketing | Aug 5, 2026 | SEO

We’ve officially dropped the initial speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.
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