by Amplitude Marketing | Jul 21, 2026 | Social Media
Meta and Snapchat are both betting big on artificial intelligence-powered glasses, but consumer backlash could derail their strategies.
by Amplitude Marketing | Jul 20, 2026 | Digital Marketing
You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers they get. If your brand isn’t named in those answers, well, you may not even be a consideration. That’s why...
by Amplitude Marketing | Jul 20, 2026 | Digital Marketing
There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking and, just as crucially, learn how to write for AI search rather...
by Amplitude Marketing | Jul 20, 2026 | Social Media
Social media has become the No. 1 channel for consumers globally to find new products, ESW found. But trust in those checkout experiences remain elusive, creating a fragmented customer journey.
by Amplitude Marketing | Jul 20, 2026 | Social Media
Key takeawaysSocial media’s roots stretch back to the 1970s, but the platforms we recognize today began emerging in the late 1990s.The 2004 to 2012 period saw explosive growth as Facebook, YouTube, Twitter, and Instagram each redefined how people connect and share...
