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How TikTok Shop is changing innovation for food and beverage brands

by Amplitude Marketing | Jul 19, 2026 | Social Media

Big companies, including PepsiCo and Mars, are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.

TikTok report explores creative AI optimization for brands

by Amplitude Marketing | Jul 19, 2026 | Social Media

Relevance is more important than how much output a company creates, according to a recent study done in partnership with Warc.

YouTube offers tips on working with Shorts videos

by Amplitude Marketing | Jul 19, 2026 | Social Media

The platform’s Culture and Entertainment Editor Julia Lee Harter outlined best practices for using interactive features and building community engagement.
CRM data migration: A practical process overview

CRM data migration: A practical process overview

by Amplitude Marketing | Jul 16, 2026 | Digital Marketing

CRM data migration is the process of moving data, workflows, and assets from one CRM to another. It matters because your CRM is the operational backbone of your revenue team, and when the data inside it is wrong, every process built on top of it breaks too. I’ve seen...
Best enterprise rank tracking software for high-traffic websites

Best enterprise rank tracking software for high-traffic websites

by Amplitude Marketing | Jul 16, 2026 | Digital Marketing

The best enterprise rank-tracking software goes far beyond checking positions for a handful of keywords. At scale, it means monitoring millions of data points across devices, locations, and search features, including AI Overviews, featured snippets, and local packs....
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