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8 best practices for optimizing your social media workflow

8 best practices for optimizing your social media workflow

by Amplitude Marketing | Apr 27, 2026 | Social Media

Social media platforms are now the main channel for brand interactions and customer discovery. According to Sprout’s State of Social Media 2026 report, 49% of people go to social media first for breaking news, while consumer expectations from brands gear towards...

X officially launches X Chat

by Amplitude Marketing | Apr 26, 2026 | Social Media

The separate chat app, which was in beta over the last month, offers a dedicated home for DMs but may be overstating its security features.

TikTok lets users add relevant keywords to metadata

by Amplitude Marketing | Apr 26, 2026 | Social Media

Creators can now block or suggest post keywords that align with clips, although the app will still retain oversight to avoid unrelated suggestions.

LinkedIn adds option to filter replies by verified users

by Amplitude Marketing | Apr 26, 2026 | Social Media

The platform has more than 100 million members with verification badges, and the update will give those users priority in post engagement.

Instagram brings simplified AI video to Edits

by Amplitude Marketing | Apr 26, 2026 | Social Media

A new in-stream option will allow users to generate artificial intelligence clips from text prompts, pictures or user videos and add them to posts.
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