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How to use social listening to find and connect with niche audiences on social media

How to use social listening to find and connect with niche audiences on social media

by Amplitude Marketing | Mar 26, 2026 | Social Media

In the world of social marketing, we’re starting to experience a significant shift in focus. Some of the most successful brands across socials are pivoting away from broadcasting for mass appeal, and towards participating in highly-engaged niche communities. As Paula...

Jury finds Meta and YouTube guilty of causing social media addiction

by Amplitude Marketing | Mar 25, 2026 | Social Media

The plaintiff was awarded $6 million in damages following a California trial that focused on intentionally designed systems such as infinite scrolling and algorithmic recommendations.  

Reddit implements new [App] label to identify bot profiles

by Amplitude Marketing | Mar 25, 2026 | Social Media

CEO Steve Huffman said the move was designed to let users know when they’re talking to a person and when they’re not.  

Meta updates its Threads Marketing API

by Amplitude Marketing | Mar 25, 2026 | Social Media

New features include supported App Ads to facilitate ad buys and Reply Moderation Tooling to provide more posting options in third-party platforms.  

X announces, then retracts, updated revenue share incentives

by Amplitude Marketing | Mar 25, 2026 | Social Media

The platform first said it would give more weight to impressions from a user’s home region before owner Elon Musk canceled the plan following user dissent.  
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