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4 Prompt Tracking Mistakes — Whiteboard Friday

by Amplitude Marketing | Mar 28, 2026 | SEO

Are you measuring AI visibility wrong? Tom Capper reveals the 4 biggest mistakes in AI prompt tracking and 4 creative ways to expand your list of prompts.
Seed Keywords: The Starting Point for SEO Research

Seed Keywords: The Starting Point for SEO Research

by Amplitude Marketing | Mar 27, 2026 | Digital Marketing

Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a handful of phrases that describe what my business does or what my audience searches for. Those phrases are seed keywords, and they do...

Google Web Guide: What It Is, How It Works, and What It Means for SEO

by Amplitude Marketing | Mar 27, 2026 | SEO

It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI Mode—it actually…Read...

What AI Writing Tools Get Wrong (And The Stack I Use Instead)

by Amplitude Marketing | Mar 27, 2026 | SEO

  The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they…Read more...

X loses lawsuit alleging advertisers’ boycott was politically-motivated

by Amplitude Marketing | Mar 26, 2026 | Social Media

A judge in Texas dismissed the case and ruled that the app had failed to prove its case against the World Federation of Advertisers.  
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