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Focus Keywords: What They Are, and How to Choose the Right One

by Amplitude Marketing | Mar 5, 2026 | SEO

But here’s the thing: if you’re new to SEO, you might not actually understand what a focus keyword is, or why it matters beyond making that indicator turn green. A focus keyword isn’t just a box to fill in. It’s…Read more ›

How to Focus on Topics (Not Keywords) in Your SEO Strategy

by Amplitude Marketing | Mar 5, 2026 | SEO

The truth is far less dramatic. Keywords aren’t dead, but optimising for them one at a time is like trying to light up a galaxy one star at a time. The real shift is a change in scale and mindset:…Read more ›

xAI considers offering a free version of Grok Enterprise

by Amplitude Marketing | Mar 4, 2026 | Social Media

The potential rollout would be available to companies with at least 50 employees, with the move suggesting that a paid business plan is on the horizon.  

Snapchat report positions the app as a B2B marketing tool

by Amplitude Marketing | Mar 4, 2026 | Social Media

New data released in partnership with GWI found that digitally native users are consuming business content outside of traditionally professional online environments.

TikTok U.S. users impacted by another problem at Oracle

by Amplitude Marketing | Mar 4, 2026 | Social Media

Problems at a local data center in Ashburn, Virginia, led to more timeouts, errors and latency issues – and user speculation about government interference.  
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