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Google Shares Coming AI-Powered Ad Innovations

by Amplitude Marketing | Feb 11, 2026 | Social Media

Google’s head of ads and commerce has shared some insights into what’s coming. 
Employee-generated content is the next big thing for brands

Employee-generated content is the next big thing for brands

by Amplitude Marketing | Feb 11, 2026 | Social Media

Brands are getting more comfortable with employees playing public-facing roles. As far back as 2023, social media users were keen to see more frontline employees in brand account. Almost half said the people they most wanted to see most in front of the camera were the...
Reddit advertising: Your strategic starter guide

Reddit advertising: Your strategic starter guide

by Amplitude Marketing | Feb 11, 2026 | Social Media

Reddit advertising is your gateway to one of the internet’s largest and most engaged frontiers: a collection of thousands of highly specific micro-communities. While Redditors are famously skeptical of traditional advertising, this presents a powerful opportunity for...
AI engine optimization audit: How to audit your content for AI search engines

AI engine optimization audit: How to audit your content for AI search engines

by Amplitude Marketing | Feb 11, 2026 | Digital Marketing

An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these...

E-E-A-T Audit: 220+ Markers That Measure Experience, Expertise, Authority, and Trust

by Amplitude Marketing | Feb 11, 2026 | SEO

The answer is an E-E-A-T audit. If you’re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to E-E-A-T in SEO. This post assumes you understand the basics and are ready to audit a brand you’re working…Read more...
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