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ChatGPT Has 12% of Google’s Search Volume but Google Sends 190x More Traffic to Websites

by Amplitude Marketing | Feb 12, 2026 | SEO

While ChatGPT has nearly a fifth of Google’s query volume, people use the platforms in different ways. I wanted to see how ChatGPT compared to Google, not just on the total number of searches, but also searches where they compete…Read more ›

Anonymized Queries Make Up Nearly Half of Google Search Console Traffic

by Amplitude Marketing | Feb 12, 2026 | SEO

This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in our research saw dramatically higher percentages of anonymized queries. Read on to see how it might impact you. The problem is…Read more...

YouTube Expands Text of Variable Subscriber Notifications

by Amplitude Marketing | Feb 11, 2026 | Social Media

YouTube will send you fewer channel notifications if you don’t engage with them 
19 social media best practices for faster growth

19 social media best practices for faster growth

by Amplitude Marketing | Feb 11, 2026 | Social Media

Key TakeawaysAI works best with human oversight. Winning teams use AI to move faster without sacrificing quality.Listening is just as important as posting. Social listening helps you spot trends and understand how people actually feel about your brand.Social...

Meta Kicks Off New Data Center Project in Indiana

by Amplitude Marketing | Feb 11, 2026 | Social Media

Meta’s 30th data center in the U.S. will help to power its AI ambitions. 
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