by Amplitude Marketing | Jan 27, 2026 | Social Media
Social media in higher education shapes how people discover, experience, and stay connected to your institution. From recruitment to fundraising, it plays a role at every stage. In this article, we share 14 essential tips to make social media work for your...
by Amplitude Marketing | Jan 27, 2026 | Social Media
Influencers drive the conversations that shape what people search for next. Their content surfaces in search results and strengthens the authority signals that lift organic rankings. Yet many teams still treat influencer marketing and SEO like they’re speaking...
by Amplitude Marketing | Jan 27, 2026 | SEO
These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… When people talk about “tracking AI Overviews”, they could be referring to a few…Read more ›
by Amplitude Marketing | Jan 27, 2026 | SEO
Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning, not word matching. If you want to do SEO today, or show up in AI recommendations, you need to understand…Read more...
by Amplitude Marketing | Jan 26, 2026 | Social Media
Some helpful pointers on how to use LinkedIn’s paid boosting option.
