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How to use social media market research to turn social data into strategic intelligence

How to use social media market research to turn social data into strategic intelligence

by Amplitude Marketing | Jan 28, 2026 | Social Media

Market research helps us better understand our customers and uncover new business opportunities. But traditional market research is no longer enough, now that consumer preferences and market dynamics change overnight. Social media is the new hub for discovery that...

Browser Wars Are Coming To AI Search: An AMA With Mark-Williams Cook

by Amplitude Marketing | Jan 28, 2026 | SEO

Worried about declining SEO traffic in the AI era? Mark Williams-Cook reveals 2026’s key tactics for surviving SEO changes and mastering AI search shifts.

How To Build Site Authority and Multi-Channel Relevance in the Age of AI

by Amplitude Marketing | Jan 28, 2026 | SEO

Discover how to build site authority in an AI-driven world using off-site campaigns. Learn to utilize off-site signals, enhance LLM visibility, and optimize content ROI.

Is Australia’s Teen Social Media Ban Actually Working?

by Amplitude Marketing | Jan 27, 2026 | Social Media

Social platforms have restricted 4.7 million accounts in AUS – but does that reflect success?
8 employee advocacy tools to amplify your social media reach

8 employee advocacy tools to amplify your social media reach

by Amplitude Marketing | Jan 27, 2026 | Social Media

Thinking of starting an employee advocacy program? Smart move. You could gain hundreds of influencers who are motivated to extend your brand’s social reach. The question is, how will you manage it? In this guide, I’ve reviewed eight popular options and organized them...
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