by Amplitude Marketing | Aug 12, 2025 | Social Media
The influencer marketing space is hot, and navigating it demands clarity. With a diverse array of follower tiers, content categories and emerging roles (like de-influencers), the key to social media marketing success is knowing who’s worth your time and brand dollars....
by Amplitude Marketing | Aug 12, 2025 | Social Media
Social media has undergone a fundamental shift. What was once a space defined by who you followed is now driven by what you care about. Algorithmic discovery feeds like TikTok’s For You Page, Instagram’s Explore tab and YouTube’s recommendations have become the new...
by Amplitude Marketing | Aug 12, 2025 | Digital Marketing
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return. This clash of professional love languages can create friction in...
by Amplitude Marketing | Aug 12, 2025 | Digital Marketing
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I’ve never heard of before. It felt completely random, in a “did you send this message to the right person?” kind of way. The other ad felt like it was looking...
by Amplitude Marketing | Aug 12, 2025 | SEO
You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that just 1% of articles cited in AI…Read more...
