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LinkedIn Adds More Post-Level Analytics Updates

by Amplitude Marketing | Aug 17, 2025 | Social Media

Some new post-level insights to help guide your LinkedIn strategy.
The easy formula to calculate true CAC across all your marketing channels

The easy formula to calculate true CAC across all your marketing channels

by Amplitude Marketing | Aug 16, 2025 | Digital Marketing

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This...

How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday

by Amplitude Marketing | Aug 16, 2025 | SEO

Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics...
How I do content research: Steps to follow (with examples)

How I do content research: Steps to follow (with examples)

by Amplitude Marketing | Aug 15, 2025 | Digital Marketing

With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it’s valuable. You need content research to make a post that’s actually valuable. That’s especially true with Google’s Helpful Content Update, a shift that placed...

YouTube Adds Custom App Promotions for Shorts

by Amplitude Marketing | Aug 14, 2025 | Social Media

New opportunities for Shorts creators to earn money from their content. 
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