by Amplitude Marketing | Aug 19, 2025 | Social Media
There’s more than one way to be an influencer. And it doesn’t always start with a massive following. Influencer marketing is evolving and more brands are partnering with the smallest tier of them all: nanoinfluencers. These creators may only have a few thousand...
by Amplitude Marketing | Aug 19, 2025 | Social Media
When Unilever’s CEO announced plans to reallocate half of the company’s media budget to social, it signaled a massive shift. Forward-looking executives at the world’s biggest brands are no longer just testing the waters with social media. They’re diving in headfirst....
by Amplitude Marketing | Aug 19, 2025 | Digital Marketing
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?) So I texted Al Iverson (not the basketball player), who’s been working...
by Amplitude Marketing | Aug 19, 2025 | Digital Marketing
Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $30 million in sales. I hated X’s decision to ditch the small Twitter bird just as much as the other 78% of U.S. iOS...
by Amplitude Marketing | Aug 19, 2025 | SEO
As AI tools become more common, they’re changing how people search, delivering direct, personalized answers, often without sending users to other websites. That means digital marketing is shifting—from chasing clicks to building brand visibility and trust right inside...
