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40+ buyer persona questions I ask to unlock better marketing results

40+ buyer persona questions I ask to unlock better marketing results

by Amplitude Marketing | Jul 18, 2025 | Digital Marketing

I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to action. But when results started coming in, everything underperformed — clicks, leads, pipeline. We’d missed the mark. A few weeks later, I ran a round...

Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google

by Amplitude Marketing | Jul 18, 2025 | SEO

Google believes AI Mode content is good enough to show to users in what will likely be the default search mode in the future. But the content itself doesn’t seem good enough to compete in the normal Google search results.…Read more ›

Instagram Promotes DM Translation and Scheduling Features for Business Users

by Amplitude Marketing | Jul 17, 2025 | Social Media

Some relatively new considerations for your IG strategy.

Research Shows that Snapchat Delivers Better Results for E-commerce Brands

by Amplitude Marketing | Jul 17, 2025 | Social Media

The data also shows that apparel brands see the best results.

TikTok Adds New Features to Highlight Songwriters in the App

by Amplitude Marketing | Jul 17, 2025 | Social Media

TikTok continues to expand its connection to the music industry.
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