by Amplitude Marketing | Jun 17, 2025 | Digital Marketing
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly. That they did — tightening their marketing strategy to meet...
by Amplitude Marketing | Jun 17, 2025 | SEO
The terminology in this industry is evolving. I’m defining AI search as search that happens in AI assistants like ChatGPT, Copilot, Gemini, etc. While we’re working on a larger study across many websites, I wanted to share more data on…Read more ›
by Amplitude Marketing | Jun 17, 2025 | SEO
But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that give you useful insights. This guide will show you how to focus on the most important…Read more ›
by Amplitude Marketing | Jun 17, 2025 | SEO
To answer this question, I looked at the referral traffic from AI Search using Ahrefs Web Analytics and compared that to traffic from Organic Search for ahrefs.com. Ahrefs Web Analytics, a simple, free, and privacy-focused alternative to Google Analytics. Try…Read...
by Amplitude Marketing | Jun 17, 2025 | SEO
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API...
