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Turn your power users into creators (and vice versa)

Turn your power users into creators (and vice versa)

by Amplitude Marketing | May 27, 2025 | Digital Marketing

One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say about how social, community, and customer marketing all work together as one. And as our 15-minute interview stretched...

Generative Engines Are Breaking Web Analytics and Hurting Their Future

by Amplitude Marketing | May 27, 2025 | SEO

I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t seeing any data from them for sites. This invisible traffic problem comes…Read more ›

AI Content Marketing 101: Strategies from Someone Who Lives It

by Amplitude Marketing | May 27, 2025 | SEO

It gives me a “second brain” and superhuman speed, and takes care of all the tedious tasks I dislike about my job. Sure, maybe one day AI will replace my job. But right now? The real risk is not using…Read more ›

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

by Amplitude Marketing | May 27, 2025 | SEO

Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you want any chance of search visibility, you’ll need to understand how to rank in Google’s AI results. With this new reality in…Read more ›

Bluesky Expands Profile Verification to All Notable Users

by Amplitude Marketing | May 26, 2025 | Social Media

Bluesky’s also taking a different approach to scaling verification.
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