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TikTok Expands Ad Placement Options for ‘Pulse’ Campaigns

by Amplitude Marketing | May 6, 2025 | Social Media

TikTok’s Pulse option enables you to place your ads alongside popular content. 
8 best brand monitoring software to grow your brand in 2025

8 best brand monitoring software to grow your brand in 2025

by Amplitude Marketing | May 6, 2025 | Social Media

They say all publicity is good publicity. But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Without the right tool to comb through your mentions, determining...
Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

by Amplitude Marketing | May 6, 2025 | Digital Marketing

“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has just as much chance of being viewed as Apple’s, or Google’s, or [fill in your favorite big brand here]....
AI agents for social media: How to use them right now + what you can expect in the future

AI agents for social media: How to use them right now + what you can expect in the future

by Amplitude Marketing | May 6, 2025 | Digital Marketing

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our...

Meta Outlines its Various Ad Measurement Solutions

by Amplitude Marketing | May 5, 2025 | Social Media

A handy overview of all of Meta’s ad measurement solutions.
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