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The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

by Amplitude Marketing | May 22, 2025 | Digital Marketing

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in...
How to boost your marketing game using Threads (Meta’s Twitter rival)

How to boost your marketing game using Threads (Meta’s Twitter rival)

by Amplitude Marketing | May 22, 2025 | Digital Marketing

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash. But here we stand in 2025: Threads has surpassed TikTok and Instagram in the social apps category in Apple’s...

Google Made It So You Can’t Track Clicks From AI Mode

by Amplitude Marketing | May 22, 2025 | SEO

Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, but they aren’t showing up. A post by Tom Critchlow on LinkedIn made me wonder how a click on…Read more ›

Do Higher Content Scores Mean Higher Google Rankings? We Studied It (So You Don’t Have To)

by Amplitude Marketing | May 22, 2025 | SEO

The AI Bots That ~140 Million Websites Block the Most

by Amplitude Marketing | May 22, 2025 | SEO

There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites. This is what keeps most websites from blocking search engines…Read more...
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