by Amplitude Marketing | Apr 15, 2025 | Social Media
“For media and retail brands, going viral is easy. But there isn’t a built-in fan base for the finance sector,” asserts Monzo Bank’s Head of Social, Richard Cook. The challenge Cook references is well-known to financial services marketers. Educating consumers about...
by Amplitude Marketing | Apr 15, 2025 | Digital Marketing
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think...
by Amplitude Marketing | Apr 15, 2025 | Digital Marketing
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Audiences exposed to brand messages on LinkedIn are — wait for it — six...
by Amplitude Marketing | Apr 15, 2025 | Digital Marketing
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact. After about three months, I...
by Amplitude Marketing | Apr 15, 2025 | Digital Marketing
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line. Now, she leads communications and partner engagement for state development initiatives...
