by Amplitude Marketing | Apr 30, 2025 | Social Media
The days of picking influencers based on follower count are long gone. Today’s most effective marketers are vetting like talent scouts—evaluating not just reach, but values, topical alignment, engagement, content style and long-term brand alignment. A documented...
by Amplitude Marketing | Apr 30, 2025 | Digital Marketing
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of...
by Amplitude Marketing | Apr 30, 2025 | Digital Marketing
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy. But in 2025, that won’t fly. “These...
by Amplitude Marketing | Apr 30, 2025 | Digital Marketing
When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for capturing those leads, I didn’t put much...
by Amplitude Marketing | Apr 29, 2025 | Social Media
Now, people who don’t use their real name online can also get their LinkedIN profile verified.
