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Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

by Amplitude Marketing | Mar 18, 2025 | Digital Marketing

It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must...
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

by Amplitude Marketing | Mar 18, 2025 | Digital Marketing

A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male...
How This Small Startup Outperformed a Stalling Industry

How This Small Startup Outperformed a Stalling Industry

by Amplitude Marketing | Mar 18, 2025 | Digital Marketing

As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If you’re like me, your first question was, “What the ever-loving fffff-?” But your second question...

xAI Acquires Text-to-Video AI Project Hotshot

by Amplitude Marketing | Mar 17, 2025 | Social Media

X users will soon be able to generate AI videos in-stream.

Data Shows that Longer Clips Are Now Gaining Traction on TikTok

by Amplitude Marketing | Mar 17, 2025 | Social Media

It seems that “longer short” videos are now gaining more traction. 
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