by Amplitude Marketing | Feb 26, 2025 | Digital Marketing
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use every day. While the idea of selling...
by Amplitude Marketing | Feb 26, 2025 | Digital Marketing
Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big retail aisles. “If you walk into almost...
by Amplitude Marketing | Feb 26, 2025 | Digital Marketing
TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If you‘re a brand trying to find your footing on TikTok, you’ve come to the right blogger. I spoke with social media expert Annabelle Nyst, former...
by Amplitude Marketing | Feb 26, 2025 | SEO
Learn five proven conversion rate optimization strategies to turn more visitors into leads on your money pages.
by Amplitude Marketing | Feb 25, 2025 | Social Media
New insights into how U.S. workers feel about the potential impacts of AI.
