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Now is the moment to rethink how you create social content

by Amplitude Marketing | Jan 21, 2025 | Social Media

The social media landscape will keep shifting, but the teams that use moments like this to reassess their strategies and tools will emerge stronger.

How to embed social listening into your social media strategy—without breaking the bank

by Amplitude Marketing | Jan 21, 2025 | Social Media

Here’s how to incorporate social listening into your social media strategy in cost-effective, scalable ways.
How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

by Amplitude Marketing | Jan 21, 2025 | Digital Marketing

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. At times, it feels easier to just accept reality and move on. “Well, that new hire...
Using Video for Branding: 5 Top Brand Examples

Using Video for Branding: 5 Top Brand Examples

by Amplitude Marketing | Jan 21, 2025 | Digital Marketing

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in...
Traditional Marketing vs. Digital Marketing: Why Not Both?

Traditional Marketing vs. Digital Marketing: Why Not Both?

by Amplitude Marketing | Jan 21, 2025 | Digital Marketing

Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your brand. I’ll go over what the...
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