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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

by Amplitude Marketing | Nov 26, 2024 | Digital Marketing

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2...
How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

by Amplitude Marketing | Nov 26, 2024 | Digital Marketing

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2...
B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

by Amplitude Marketing | Nov 26, 2024 | Digital Marketing

If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating...
B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

by Amplitude Marketing | Nov 26, 2024 | Digital Marketing

If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating...

From Kitchen Family Meal to Nationwide Hummus Brand: How to Turn Passion Into Profit

by Amplitude Marketing | Nov 26, 2024 | Digital Marketing

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