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LinkedIn Adds Lead Gen Objective to Boosted Posts

by Amplitude Marketing | Oct 30, 2024 | Social Media

A quick option for information gathering on LinkedIn. 
Getting B2B Ecommerce Right — Here’s What I Learned From Experts

Getting B2B Ecommerce Right — Here’s What I Learned From Experts

by Amplitude Marketing | Oct 30, 2024 | Digital Marketing

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely...
Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In

Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In

by Amplitude Marketing | Oct 30, 2024 | Digital Marketing

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like...
The Ultimate Guide to Successfully Rebranding in 2024

The Ultimate Guide to Successfully Rebranding in 2024

by Amplitude Marketing | Oct 30, 2024 | Digital Marketing

While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands. Most recently, Nickelodeon, where I work full-time in marketing, pulled off a rebranding strategy in 2023 for the first...

Shopify Finance: Tools for Managing Growth at Every Stage

by Amplitude Marketing | Oct 30, 2024 | Digital Marketing

Learn how Shopify Finance’s suite of tools—Balance, Credit, Capital, Bill Pay, and Tax—helps businesses manage cash flow, access funds faster, and simplify financial tasks.More
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