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How HubSpot Media’s Head of Audience Development & Distribution Breaks the Marketing Mold

How HubSpot Media’s Head of Audience Development & Distribution Breaks the Marketing Mold

by Amplitude Marketing | Sep 4, 2024 | Digital Marketing

It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot’s Head...
New Marketing Jobs That Focus on AI [Data + Examples]

New Marketing Jobs That Focus on AI [Data + Examples]

by Amplitude Marketing | Sep 4, 2024 | Digital Marketing

Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few roles that asked for AI experience, but now it seems like every other listing mentions at least one AI program they want...
State of Video in 2024: Video Marketing Statistics & Insights from Wistia

State of Video in 2024: Video Marketing Statistics & Insights from Wistia

by Amplitude Marketing | Sep 4, 2024 | Digital Marketing

In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos with basic filming equipment centering around raw interviews with the people the organization helped. As we uploaded...

“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

by Amplitude Marketing | Sep 4, 2024 | SEO

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap. Any brand…Read...
Google August 2024 core update rollout is now complete

Google August 2024 core update rollout is now complete

by Amplitude Marketing | Sep 4, 2024 | SEO

Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ranking movement and changes to the overall Google Search results. As...
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