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Keyword Relevance: What It Is, and How to Demonstrate It to Google

by Amplitude Marketing | Aug 7, 2024 | SEO

Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account factors like internal links, localization,...

SEO Reporting Dashboards (For 3 Different Types of Websites)

by Amplitude Marketing | Aug 7, 2024 | SEO

The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business. In this article, I’ll explain the basics of SEO reporting dashboards and how to tailor them for…Read more ›
Google declared a monopoly: industry reactions and implications

Google declared a monopoly: industry reactions and implications

by Amplitude Marketing | Aug 7, 2024 | SEO

Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini, president and founder, Neptune Moon, underscores that...
Advertisers react to Google Reporting and Product Listing glitch 

Advertisers react to Google Reporting and Product Listing glitch 

by Amplitude Marketing | Aug 7, 2024 | SEO

Last week Thursday after reports from several advertisers, it was confirmed by Google that there was a major reporting blackout. Report Editor, Dashboards, and Saved Reports in the Google Ads web interface were down. On top of that Products, Product Groups and Listing...

Is X Usage Actually Rising? A Look at its Latest Stats

by Amplitude Marketing | Aug 6, 2024 | Social Media

X has shared a range of mismatched usage stats, which makes  it hard to know what’s accurate.
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