by Amplitude Marketing | Aug 30, 2024 | SEO
For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes. This article delves into those tests, explaining...
by Amplitude Marketing | Aug 30, 2024 | SEO
AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with...
by Amplitude Marketing | Aug 29, 2024 | Social Media
A handy update from the Threads team.
by Amplitude Marketing | Aug 29, 2024 | Social Media
The latest round of Snap updates has a distinctly retro feel.
by Amplitude Marketing | Aug 29, 2024 | Social Media
Some tips to help you formulate an effective employee advocacy plan.
