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Microsoft Advertising launches Property Center and expands Lodging Campaigns

Microsoft Advertising launches Property Center and expands Lodging Campaigns

by Amplitude Marketing | Jul 2, 2024 | SEO

Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to help property owners and managers attract more customers and increase bookings with simplified...
Google expands Audience Signal Targeting to App campaigns

Google expands Audience Signal Targeting to App campaigns

by Amplitude Marketing | Jul 2, 2024 | SEO

Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official announcement, advertisers are reporting the ability to use Audience Signal...
Steve Ganem, Product Director of Google Analytics, on GA4

Steve Ganem, Product Director of Google Analytics, on GA4

by Amplitude Marketing | Jul 2, 2024 | SEO

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how its meeting the needs of digital marketers, its privacy compliance,...

Musk Claims X Reached Usage High After Presidential Debate

by Amplitude Marketing | Jul 2, 2024 | Social Media

But is that true?

X Rejoins GARM to Reassure Ad Partners on Brand Safety

by Amplitude Marketing | Jul 1, 2024 | Social Media

X continues its efforts to reassure potential ad partners. 
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