Google expands definition of U.S. Election ads

Google expands definition of U.S. Election ads

Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current officeholders or candidates...
How to spot and avoid shady link building vendors

How to spot and avoid shady link building vendors

Have you ever been tempted to pay for a really great link?  Between Google’s algorithm leak and Danny Goodwin’s subsequent exposé of the importance of links for rankings, the broader marketing industry is having its “aha” moment while scrambling to launch digital PR...