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Amazon’s AI shopping assistant Rufus is live for all U.S. customers

Amazon’s AI shopping assistant Rufus is live for all U.S. customers

by Amplitude Marketing | Jul 13, 2024 | SEO

Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. How it works....

Catering to User Behavior Shifts During Times of Economic Turbulence — Whiteboard Friday

by Amplitude Marketing | Jul 13, 2024 | SEO

Emma shares how to cater to user behavior shifts during times of economic turbulence using thorough research and user journey mapping.

This Writing Technique Turns Your Copy Into a “Mind Movie”

by Amplitude Marketing | Jul 12, 2024 | Digital Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,”...
Four Differentiated Marketing Tactics Using Community and Audience

Four Differentiated Marketing Tactics Using Community and Audience

by Amplitude Marketing | Jul 12, 2024 | Digital Marketing

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they’re valuable for marketers. In the latest episode of Marketing...

Iteration Is The Secret Ingredient for This Beverage Company

by Amplitude Marketing | Jul 12, 2024 | Digital Marketing

Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume.More
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