by Amplitude Marketing | Jul 31, 2024 | SEO
Perplexity, the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies. This move signals a shift in how AI companies are approaching content partnerships, potentially setting...
by Amplitude Marketing | Jul 31, 2024 | SEO
Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance...
by Amplitude Marketing | Jul 31, 2024 | SEO
Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier or numerous other reasons. However, while migration may seem simple on paper, one misstep can lead to...
by Amplitude Marketing | Jul 31, 2024 | SEO
Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. Explore these...
by Amplitude Marketing | Jul 31, 2024 | SEO
It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what Miriam learned about search from listening to 2 musicians.
