by Amplitude Marketing | Jul 13, 2024 | Digital Marketing
Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jobs, and they’re not going to have the same software needs. After all, if you’re running a B2B product support forum...
by Amplitude Marketing | Jul 13, 2024 | Digital Marketing
They say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. I...
by Amplitude Marketing | Jul 13, 2024 | Digital Marketing
A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled. Community management challenges are real and can be hard to navigate if...
by Amplitude Marketing | Jul 13, 2024 | Digital Marketing
The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from all the rest. If you really want to make an impact on your audience, it’s going to require a little bit of planning....
by Amplitude Marketing | Jul 13, 2024 | Digital Marketing
Matthew Stibbe, CEO of Articulate Marketing, told me, “Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections into relationships.” He’s exactly right: communities help...