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How To Use AI in Supply Chain Management

by Amplitude Marketing | Jun 13, 2024 | Digital Marketing

Artificial intelligence can assist with everything from demand forecasting to warehouse optimization. Learn how to leverage it for a more efficient supply chain.More
Google’s auto-pause for idle keywords: overreach or overdue?

Google’s auto-pause for idle keywords: overreach or overdue?

by Amplitude Marketing | Jun 13, 2024 | SEO

A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a study and got reactions from paid search experts to figure out how marketers may be affected, what shifts (if any) it would cause in advertiser management styles and what...
10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced

10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced

by Amplitude Marketing | Jun 13, 2024 | SEO

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Here are some highlights of his keynote talk, which included a look back at what the search marketing industry...
Beware of anti-SEO studies that misguide your marketing strategy

Beware of anti-SEO studies that misguide your marketing strategy

by Amplitude Marketing | Jun 13, 2024 | SEO

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen by over 250,000 people since being released. SparkToro Founder Rand Fishkin later wrote a clarifying article...

How to Build a Strong Brand Moat With SEO

by Amplitude Marketing | Jun 13, 2024 | SEO

When you establish a distinct and powerful brand identity, your business can protect itself from the competition in much the same way a moat protects a castle. Learn how to build a strong brand moat with SEO in this blog post.
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