by Amplitude Marketing | May 1, 2024 | Digital Marketing
As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting. If...
by Amplitude Marketing | May 1, 2024 | Digital Marketing
I’ve been sorting data in Excel for years, even before I joined HubSpot in 2011. And considering that content marketing tools often exported unordered data without a logical order, it’s safe to say I know a thing or seven about keeping data tidy in Excel....
by Amplitude Marketing | May 1, 2024 | Digital Marketing
Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork. Businesses use market research software to...
by Amplitude Marketing | May 1, 2024 | SEO
Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “after May 5,” according to Google. May 5 is this Sunday. We knew this was coming. Google told us this change was coming in March, when Google...
by Amplitude Marketing | May 1, 2024 | SEO
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low activity? Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13...
